About Us

Exterior Plus is an Out of Home company investee by H.I.G. Capital. Currently, Exterior Plus owns more than 50k displays in six different business areas: rail, airports, street furniture, shopping malls, car parks and large format. Exterior Plus is the OOH leading company in Spain, with a digital focus, for its innovative, proactive and dynamic management and attitude.

Antonio Alonso Salterain
Antonio Alonso Salterain Chairman of the Board
Antonio Alonso is the Chairman of the Board of Exterior Plus, non-executive. He is also an European Senior Advisory Board member at HIG Capital, with focus on the TMT sector. In addition, he is a board member at El Comercio in Peru, a GAR Board member at IE, a YPO member and an active business angel for start-ups. Antonio was the President & CEO of CBS Outdoor International, one of the global OOH Media leaders and part of global media giant CBS Corporation. Within CBS, he also developed roles as International Chief Development Officer, CEO for South America or Managing Director in Spain. Other managerial roles include his work as Group Chief Revenue Officer at Grupo PRISA , and Managing Director of Nefitel (now Telefonica stores). He worked also in management positions for IRI, Motorola or Carrefour.
Pablo González Ayala
Pablo González AyalaChief Executive Officer
Pablo González Ayala is the Chief Executive Officer of Exterior Plus. Pablo has over 20 years of experience in Out of Home and advertising media. His long managerial career began at Vodafone, where he leaded the National Sales & Own Stores Department. Afterwards, he worked as Marketing, Sales and Customer Service Director at Inicia.es, first digital deployment of Prisa Group. At Telefonica, biggest telecommunications company in Spain, he headed up the Sales Department. Pablo González Ayala has been Managing Director at CBS Outdoor in France and Spain, just as Chief Sales Officer at CBS International. Throughout his career, Pablo González Ayala has also worked for Prisa Brand Solutions and Blow Up Media (Ströer Group) as Managing Director.
Pirineos Avenue 7, 3rd floor. +34 91 623 82 07
Federación de Empresas de Exterior

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