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Exterior Plus acquires Impactmedia company and becomes leader of DOOH in Spain

Exterior Plus enters in shopping mall business with the acquisition of Impactmedia, the company number one in mall advertising in Spain with an estimated audience of 630 million visitors shared among 91 malls.

For Exterior Plus, this operation is a big step forward, and sets the company as a leader in digital outdoor advertising, with a highly competitive portfolio and reaching many different target audiences.

Current shopping malls are real cities, icons of modernity and social coexistence where very different audiences spend their leisure time. Impactmedia is a well-known leader in digital advertising and ambient marketing in malls. It is remarkable their digital network with more than 1.200 screens throughout Spain. In addition to that, they have recently added Carrefour supermarkets to their portfolio, installing more than 700 new screens which will impact more than 180 million annual visitors. With this acquisition, Exterior Plus guarantees a relevant commercial presence at retail areas, a key factor demanded by the market.

Exterior Plus owns more than 25.000 advertising panels in Spain. Including the shopping malls, Exterior Plus commercializes more than 1.600 digital screens. Besides, it’s an growth opportunity in an area where real time communication, content delivery, omnichannel strategies and interactivity are becoming more an more important for advertisers.

Impactmedia is a great company, leader in its area and fits perfectly in our business plan, enrichens our offer with and added value for our clients

Pablo González Ayala - CEO
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Avda. de los Pirineos, 7.
28073, S.S. de los Reyes, Madrid
info@exteriorplus.es
+0034 91 623 82 07

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Avda. de los Pirineos, 7. 28073, S.S. de los Reyes, Madrid. 91 623 82 07