Our Team is the keystone of the project. Exterior Plus is leaded by highly experienced professionals with a succesful career in Out of Home Media. A proactive, dynamic and passionate group to offer the best service.
Throughout their careers, this team has worked for the most important OOH companies and also in other media, which guarantees a deep knowledge of advertising market. Complementary profiles with international experience. Many years of career gathered on a board at the service of institutions, media agencies and customers.
Piedad Siegfried has over 20 years of experience in the media and out-of-home advertising industry. Throughout her career, she has held senior positions at leading companies such as Movierecord, JCDecaux and Clece OOH. Over recent years, she has built a strong connection with Exterior Plus, a company she joined more than eight years ago as Marketing Director before going on to take on the role of Commercial Director. She also holds the Presidency of the Out-of-Home Section of La FEDE (Association of Communication Companies), a position from which she actively drives the evolution and development of the medium across Spain.
Piedad SiegfriedGeneral Director
The Management Team
Profiles of excellence for OOH
Our highly experienced team combines members with a long career in Out of Home with cross media profiles to provide exceptional solutions for our business partners.
Luis Asenjo has a strong track record in commercial roles within the advertising and media industry. He holds a degree in Economics from the Universidad Complutense de Madrid and has completed several executive development programmes, including a PSMD at IE Business School and a PDD at IESE. He began his career in the commercial division of Mediaset España and, throughout his professional journey, has led trading and business development departments at media agencies such as Havas Media, IPG Mediabrands and Mediacom. He has also worked at Vocento's audiovisual sales house and at Unidad Editorial.
Luis AsenjoDeputy Commercial Director
Iñaki Fernández has over 20 years of professional experience. He has worked as Chief Financial Officer for 5 years at Clear Channel Spain and afterwards also as CFO for Clear Channel Chile. Previously, he worked as CFO for companies like Coto y Data or Obras y Decoración Yugo. His last experience before working for Exterior Plus was as Central Services Corporate Director for Grupo Ullastres.
Iñaki FernándezChief Financial Officer, Management Control & Information Tecnology
Ágata Romo has over 20 years of experience in marketing within the advertising and media industry. She holds a degree in Business Studies from the Universidad Complutense de Madrid and a PDD from IESE Business School. For more than 12 years she served as Marketing Director at Exterion Media (now Global España). Prior to that, she developed her career at companies such as PRISACOM (Grupo Prisa), NEC Ibérica, Siemens and Vodafone, where she held various positions of responsibility in marketing and communications. Since 2019 she has been Marketing Director at Exterior Plus, where she leads brand strategy, communications and innovation, contributing to the company's positioning in the Out-of-Home and Digital Advertising space.
Ágata RomoMarketing Director
Jaime is a highly experienced professional in the field of Operations, with a distinguished track record at major industrial companies such as Alston, Lucent, Tecnobit, Codere, Cosiensa, and HugWorld ID. Throughout his career, he has held various management positions, which have allowed him to accumulate deep expertise and a comprehensive understanding of the sector, establishing him as a key reference in this field.
Jaime VelaOperations Director
Veronica has a consolidated experience in OOH media. She has an Administration and Business Management Degree and began her career in CBS Outdoor, where she spent more than 10 years in several positions within the Asset Management Department in either Spain and France; afterwards she joined PSI Advertising in London to broaden her knowledge about advertising market with an agency point of view.
Verónica NúñezAsset Management Director
Óscar has a long experience in OOH Media. He has spent the last 25 years working for Impursa (currently Exterior Plus) and more than 15 years focused on business development with municipalities and different governances. In his early days he was manager of Levante area and, afterwards, he worked with a national approach. These last years, Óscar has developed a detailed knowledge about OOH market and, in particular, he is an expert on Institutional Relations and business growth.
Óscar LlorensDirector of Institutional Relations
Raquel has over 15 years of experience as a lawyer. She has worked for 11 years at Redext Group where se was Legal Director. For the last 4 years, she works in the same position for Exterior Plus.
Raquel SanjuánLegal Director
María's career is over 20 years of experience. She has worked for companies like RACE before working at Exterion Media Spain as Fiscal Manager. She has also worked as Controller for Clece before joining Exterior Plus.
María MartinoAdministration Director
