Our Team is the keystone of the project. Exterior Plus is leaded by highly experienced professionals with a succesful career in Out of Home Media. A proactive, dynamic and passionate group to offer the best service.
Throughout their careers, this team has worked for the most important OOH companies and also in other media, which guarantees a deep knowledge of advertising market. Complementary profiles with international experience. Many years of career gathered on a board at the service of institutions, media agencies and customers.
Antonio Alonso is Chairman at Exterior Plus. Besides, he is board member at other companies such as Air Rail, collaborates with several civil society entities, and actively backs start-ups creation and development. Antonio was President & CEO of CBS Outdoor International, one of the global leaders in OoH Media, based in London and part of the media giant CBS Corporation. Previously and within CBS he developed his career as International Chief Development Officer, CBS SouthAmerica CEO or CBS Spain Managing Director. Other management roles include the Group Chief Revenue Officer at Group PRISA, or the Managing Director position at Nefitel (now Telefonica Stores). He also worked in management positions at leading companies as Motorola, Iri or Carrefour, and has been board member at Grupo El Comercio (Perú), senior advisor at HIG Capital for Europe or GAR Board member at the IE.
Antonio AlonsoChairman of the Board
The Management Team
Profiles of excellence for OOH
Our highly experienced team combines members with a long career in Out of Home with cross media profiles to provide exceptional solutions for our business partners.
Piedad has over 20 years experience of media, specialising in Out of Home, with more than 15 years of background. She began her career at Movierecord, where she worked as Product Manager. Afterwards, she worked for JCDecaux Spain, where she headed up the Transport Marketing Division and set up a brand experience team. Her last experience before Exterior Plus was as Sales Director at Clece OOH for more than six years.
Piedad SiegfriedSales & Marketing Director
Iñaki Fernández has over 20 years of professional experience. He has worked as Chief Financial Officer for 5 years at Clear Channel Spain and afterwards also as CFO for Clear Channel Chile. Previously, he worked as CFO for companies like Coto y Data or Obras y Decoración Yugo. His last experience before working for Exterior Plus was as Central Services Corporate Director for Grupo Ullastres.
Iñaki FernándezChief Financial Officer, Management Control & Information Tecnology
Andrés has over 30 years of OOH operating experience, a key service for agencies, advertisers and institutions. He is a Technical Engineer in Public Works from Universidad Politécnica de Madrid. In his early days as a professional he worked for Grupo Dragados for 7 years. After that, he joined Publimedia as the Operations Director for more than 13 years before arriving to Exterior Plus as Technical Director.
Andrés SerranoOperations Director
Veronica has a consolidated experience in OOH media. She has an Administration and Business Management Degree and began her career in CBS Outdoor, where she spent more than 10 years in several positions within the Asset Management Department in either Spain and France; afterwards she joined PSI Advertising in London to broaden her knowledge about advertising market with an agency point of view.
Verónica NúñezAsset Management Director
Óscar has a long experience in OOH Media. He has spent the last 25 years working for Impursa (currently Exterior Plus) and more than 15 years focused on business development with municipalities and different governances. In his early days he was manager of Levante area and, afterwards, he worked with a national approach. These last years, Óscar has developed a detailed knowledge about OOH market and, in particular, he is an expert on Institutional Relations and business growth.
Óscar LlorensDirector of Institutional Relations
Raquel has over 15 years of experience as a lawyer. She has worked for 11 years at Redext Group where se was Legal Director. For the last 4 years, she works in the same position for Exterior Plus.
Raquel SanjuánLegal Director
María's career is over 20 years of experience. She has worked for companies like RACE before working at Exterion Media Spain as Fiscal Manager. She has also worked as Controller for Clece before joining Exterior Plus.
María MartinoAdministration Director
